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An Insider’s Look at How to Use Social Media Influencers to Create Buzz

Influencer Marketing is a highly effective form of marketing that is under-represented in Home Builder marketing discussions. Companies and brands in other industries have had great success utilizing Social Media Influencers to create buzz.  But what exactly is an influencer and how would they benefit Home Builders? Cory will answer these questions, explain how Influencer Marketing differs from traditional marketing, and discuss how Home Builders can utilize Influencer Marketing to enhance their marketing strategies and increase new home sales.


Cory Dotson
Cory Dotson
Sr. Director of Development Operations / Blue Tangerine Presenter

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