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Meeting Your Customers Where They Are - A Fireside Chat with Stephanie McCarty

How is one of the country's largest builders adapting to the recent changes in the market?  What insights are they learning about home buyer expectations and desires that impact their marketing strategies?  In this session, join Greg as he has a candid and open discussion with Stephanie about some of the key digital initiatives at Taylor Morrison, what has worked in the past and what needs to change for the future, and the consumer research that Taylor Morrison uses to better understand their buyers.

Presenters

Greg Bray
Greg Bray
President / Blue Tangerine Moderator
Stephanie McCarty
Stephanie McCarty
Chief Marketing and Communications Officer / Taylor Morrison Homes Speaker

Hosted By

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