Using Digital Tools to Create Emotional Connections with Buyers

Building connections with customers in an evolving market is paramount to continued success as a home builder. Recognizing the differences in a buyer’s preferred home buying journey, K. Hovnanian Homes has pioneered advanced digital tools built around customer expectations, enabling them to design and price their home completely online, taking the mystery out of the home buying process. Learn the steps they have taken to reinvent the home buying experience to build trust and an emotional connection that turns new home shoppers into satisfied new home buyers.