Chelsea Penzone is Vice President of Marketing, Franchise Development at Authority Brands, where she leads franchise development marketing and demand generation across a portfolio of leading home service brands. With more than 20 years of marketing experience and over a decade in franchising, Chelsea has successfully led national, regional, and local marketing strategies across every major marketing channel for both established and emerging franchise brands. She leverages data, consumer insights, and digital marketing to attract qualified franchise candidates and drive sustainable franchise growth.