Meet Greg Bray

Greg Bray has spent more than two decades asking the same question: how do home builders turn their websites into their best new home salesperson? That question led him to found the Builder Marketing Summit, because he believed the industry deserved a dedicated space where the people doing the real work could come together, share what's actually working, and leave with something they could act on immediately.

As President of Blue Tangerine, a digital marketing and website agency that works exclusively with home builders, Greg has built his career around one measure of success: qualified leads and closed sales. He is also the architect of BuilderBase by Blue Tangerine™, a purpose-built website platform that helps home builders generate qualified leads and drive new home sales, built around the way builders manage communities, floor plans, and inventory.

Greg's presenting focus is the intersection of home builder website strategy, SEO, and Generative Engine Optimization (GEO), helping builder marketing teams stay visible and competitive as AI-powered search continues to reshape how buyers discover new homes before they ever visit a website.

NAHB hired Greg to write and teach their “Website Best Practices for Maximum Lead Generation” course. He has presented at the International Builders' Show (IBS), PCBC, the Southeast Building Conference (SEBC), and other industry events for many years.

Greg founded the Builder Marketing Podcast and invited Kevin Weitzel of Outhouse to co-host. The podcast has published hundreds of episodes and earned a Silver Award from The Nationals for Best Professional Development Series.

Greg holds a master's degree in business from North Carolina State University and a bachelor's degree in computer science from Brigham Young University. He is a dedicated husband and father to six children who remind him every day that the most important sales conversation is the one that helps a family find their home.