Janie is the Marketing Director at Cambridge Homes, a Dallas-Fort Worth homebuilder, where she leads marketing strategy, digital advertising, SEO direction, lead generation, social media, sales support, and customer experience. Her path into homebuilding was anything but traditional. After graduating from The University of Texas at Dallas with a bachelor’s degree in Marketing in 2020, she transitioned from professional dance into new home sales as an Online Sales Counselor at Cambridge Homes. Six years later, after moving through roles as Marketing Coordinator and Marketing Manager, she now leads the company’s marketing efforts as Marketing Director.
Working for a smaller, family-owned builder has given Janie the opportunity to approach homebuilding marketing a little differently. She believes effective marketing starts with understanding exactly who the buyer is, where they are in their home search, and how to meet them there rather than casting the widest net possible. Her approach blends data, SEO, digital strategy, timely trends, and a willingness to take calculated risks to make homebuilding marketing more relevant to today’s consumer. Under her marketing leadership, Cambridge Homes has earned the MCSAM Award for Best Digital Marketing Program three years in a row.
A DFW native who grew up in Frisco, Janie recently experienced the homebuying journey from the other side when she and her husband purchased their first home shortly after getting married in March 2026. Outside of Cambridge Homes, she teaches Pilates and is a former professional dancer for the Dallas Mavericks. She loves staying connected to what is happening across DFW and spends plenty of time with her Goldendoodle, Breck, who may be the member of the family most excited about finally having a backyard.
