Leah Fellows

National Online Sales Trainer and Founder / Blue Gypsy, Inc.
Leah Fellows, Speaker from Blue Gypsy, Inc.

Meet Leah Kaiz Fellows, a national online sales trainer for the new home sales industry. Confident speaker, creative writer, and founder of Blue Gypsy Inc. in 2010. She has nearly two decades of experience working in the new home building industry since she docked in 2006 and hopped off sailboats and began working in model homes. Leah is a strong educator with a background in sales and marketing and a degree in communication from Boston University.

In her early years in new home sales Leah managed site leads before transitioning to the builder’s office where she created and ran the online sales counselor (OSC) program and represented 32% of overall sales when the industry national average was 20-25% of overall sales. As an OSC she was passionate about people and driven by the thrill of overturning objections and helping people find the home of their dreams. Now her inspiration is helping builders create sales by implementing and training unique individuals who hold her passions and values.

After years of managing thousands of leads, fielding countless emails and phone calls, overturning a myriad of objections, and setting appointments to help make sales for builders she created and perfected her online sales training program. Built on the principles she learned from real world experience; she crafts her training to the needs of her clients. Many builders still have not implemented this crucial dedicated role in their organizations, or if they have, it’s time to audit and improve those programs. Her goal is to make it possible for local and regional custom and production builders to compete with the big dogs by creating this important customer journey focused role.

Leah brings a unique relatable quality to all her interactions accredited to a diverse life experience. Her life’s path took her around the world for 13 years as a traveler, a sailboat captain, dive instructor, and bartender before settling into the real estate world in 2006.


Leah is currently on the NAHB Sales and Marketing Council (SMC) Board of Trustees, and on the Metro Denver SMC Board. She is the current Chair of the Education and Communication Sub-committee for NAHB Professional Women in Building (PWB), and she is on the PWB Board at Metro Denver HBA and the past Chair of the PWB Mentoring Committee.

Want to learn more about Leah? Check out her guest appearance on the Home Builder Digital Marketing Podcast! 

Episode 4: Importance of Online Sales Counselors



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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

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Christopher Alan Homes

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Elliott Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

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Utility Connect

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

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eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

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Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

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Agile Homes

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Keystone Homes