Home Builder Digital Marketing Summit

4 Disruptive Technologies Redefining the Homebuying Experience


Erik Martinez
Executive Vice President / Blue Tangerine

Emerging technologies are changing the homebuying experience for advertisers and consumers. Some technologies, like geofencing, make it possible to for a builder to target home buyers who are visiting a competitor's community, sales offices and design centers. Voice search is rapidly replacing typed searches as the primary way that people seek information. Virtual reality and augmented reality provide consumers the opportunity to interact with products and services in new and interesting ways. This session will help you understand how to best utilize these technology tools that have become part of the mainstream.

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