Frequently Asked Questions

Builder Marketing Summit FAQ

Learn more about what to expect when attending the Builder Marketing Summit.

Summit Details

The Builder Marketing Summit is built for the people who market, sell, and lead in home building. It's a great fit for:

Home builder marketers and digital teams focused on lead quality, digital strategy, and buyer engagement
Online Sales Counselors (OSCs) who want to sharpen their process, convert more leads, and bring fresh energy to their role
OSC managers and program leads building, optimizing, or scaling an online sales program
Builder owners, VPs, and sales and marketing executives who need clarity on priorities, team performance, and marketing ROI

Many attendees bring their whole team. The role-based track structure means each person gets content built for their role, and everyone comes together for general sessions, roundtables, and networking.

This 2026 Builder Marketing Summit will be held in Dallas, Texas on September 23 & 24, 2026, with an optional add-on Masterclass available on September 22. See the Schedule to learn more.

Sessions are organized across three role-based tracks (Marketing, OSC, and Leadership), with general sessions that bring everyone together. The full 2026 schedule is available at buildermarketingsummit.com/schedule, but here's a snapshot of what's on the agenda.

Topics covered in general and Marketing Track sessions include:

AI search visibility and how buyers are discovering builders before ever visiting a website
What high-performing builder websites do differently to drive leads and save marketing time
How organic social content influences AI recommendations
Paid social strategy across the full buyer journey
Geofencing and programmatic advertising
Turning buyer signals and data into smarter marketing decisions
How marketing, OSC, and sales teams can align for better results
Using AI tools in everyday builder marketing workflows
Reframing marketing as a business investment in conversations with leadership

The OSC Track covers topics including defining and scaling the OSC role, cross-team alignment with marketing and sales, personalization at scale, database prospecting and lead nurturing, practical AI applications for daily OSC work, and the metrics that matter most for conversion performance.

The Leadership Track addresses leadership style and team dynamics, KPI strategy and data interpretation, leading teams through AI adoption, and recruiting and retaining top talent.

Optional Pre-Summit Masterclasses on September 22 go deeper on AI prompting workflows and social media and content strategy for home builders.

For the complete session list, visit the Schedule page.

Registration for the Builder Marketing Summit is $1,195 through August 31, offering a $200 savings off the full price. That includes full access to both days, breakfast and lunch both days, and the evening Happy Hour reception. No add-ons required to get the full experience.

Your Builder Marketing Summit registration includes full access to all summit sessions across both days, featuring expert speakers, educational presentations, and networking opportunities with marketing leaders in the home building industry.

Registration also includes breakfast and lunch on both days of the event, as well as an evening Happy Hour reception with hors d’oeuvres and cocktails, giving attendees additional time to connect with peers, speakers, and sponsors.

The 2026 speaker lineup includes a mix of home building industry practitioners, marketing experts, and track specialists, so you're learning from people who understand the business you're actually in.

Confirmed speakers include:
Greg Bray, CEO of Blue Tangerine and Summit host, presenting on AI search visibility and how builders can get discovered before a buyer ever visits their website. Kevin Weitzel of Outhouse co-hosts the event and leads a panel on aligning marketing, OSC, and sales teams for better results. Leah Fellows, founder of Blue Gypsy Inc. and one of the most recognized names in online sales training, leads the full OSC Track. Kimberly Mackey of New Homes Solutions Consulting leads the Leadership Track through her Lead from the Side Academy program.

On the builder side, Don Dykstra, co-founder and chairman of Bloomfield Homes, joins Angela Kesling, Bloomfield's Marketing Manager, for a conversation on reframing marketing as a business investment. Mel McLaughlin of Pacesetter Homes Texas, Jordan Brown of Graham Hart, and Meredith Chapman, VP of Sales at K. Hovnanian Homes, join a panel on cross-functional marketing alignment.

Additional speakers include Carol Morgan of Denim Marketing on AI-influenced social content strategy, Cory Dotson of Blue Tangerine on high-performing builder websites, Josh Ranum of Blue Tangerine on paid social strategy across the buyer journey, Justin Croxton of Propellant Media on geofencing and programmatic advertising, Jake Scherrer of Audience Town on turning buyer signals into marketing decisions, Tom Ngo of Lumin.ai on AI and funnel conversion, Emily Seils of NewHomeSource on search intent and buyer discovery, and Barrett Davis of NterNow on using Claude Cowork in everyday builder marketing.

The Summit closes with a keynote from Cory "Kxng" Charles of The Superhero Mindset, a TEDx speaker focused on turning two days of ideas into post-Summit action.

For the full and most current list, visit buildermarketingsummit.com/speakers.

We will have several different learning formats during the two days of the Summit, with some speaker-led sessions, interactive panel sessions, several roundtable breakouts and smaller group discussions. We will have separate Marketing, OSC and Leadership track breakouts.

Our goal is to provide you with an opportunity to engage in learning and walk away with actionable ideas to take home and share with your team.

Yes, wifi will be available in the meeting rooms.

There is no formal dress code for the Builder Marketing Summit. However, most attendees choose business casual attire, such as collared shirts, blouses, sweaters, slacks, or dresses. Since the event includes a full day of sessions, networking, and an evening Happy Hour reception, we recommend wearing comfortable professional attire and dressing in layers, as meeting rooms can vary in temperature.

In late September, Dallas typically experiences warm fall weather, with average daytime highs around 85°F and evening lows around 68°F. Light layers such as a sweater or jacket are a good option if you plan to spend time outdoors in the morning or evening.

Yes. Early Bird pricing of $995 is available through April 30, 2026, offering a $400 savings off the full registration price. After that, a special discounted rate of $1,195 will be available through August 31, 2026, providing a $200 savings.

Your registration includes full access to the two-day Builder Marketing Summit, along with breakfast and lunch both days, plus an evening Happy Hour reception with hors d’oeuvres and cocktails, giving attendees additional time to network and connect with fellow industry professionals.

On both days of the event, we will provide breakfast and lunch. In addition, we will host an evening Happy Hour, where we will provide drinks and hors d'oeuvres. If you have dietary needs that we should be aware of, please email us at Summit@bluetangerine.com.

If you are unable to find the answers you are looking for here please feel free to reach out to our team at Summit@bluetangerine.com and we will be happy to help you.

While we would love for you to attend, we understand that sometimes situations arise where you may not be able to attend. Your registration if fully transferrable to another individual within your company. Refunds may be given up to 15 days prior to the event, less a $50 cancellation fee. No refunds will be given within 14 days of the event.

Learning Tracks

The Marketing Track is designed for home builder marketing professionals who want to stay ahead of the curve in the ever-evolving digital landscape. We'll have individual speakers and panels focused on key marketing topics and practical strategies that drive real results. Whether you’re looking to generate more leads, improve conversions, or build lasting customer relationships, these sessions are packed with expert insights and actionable takeaways tailored to the home building industry.

Learning Outcomes:
Participants in the Marketing Track will:

Discover emerging trends and best practices in digital marketing specific to home builders.
Gain strategies for managing and optimizing digital marketing programs.
Walk away with actionable tools and frameworks to apply immediately within their organizations.

Online Sales Counselor Training Track

Presented in partnership with Blue Gypsy Inc. for our third year together, this immersive breakout training track is designed specifically for both seasoned and newer Online Sales Counselors (OSCs), and those responsible for setting up or optimizing OSC programs. Attendees will gain practical insights to elevate their effectiveness, enthusiasm, and mastery of their role.

Learning Outcomes:

Understand best practices for collaborating seamlessly with marketing and sales teams to strengthen OSC programs and enhance overall lead conversion.
Gain actionable strategies to reignite your passion and maintain sustained motivation and enthusiasm in your OSC role.
For new OSCs, learn foundational elements to effectively launch and establish a successful and scalable OSC program from the ground up.
Leverage existing tools and technology to simplify processes and optimize performance.
Explore proven techniques to efficiently manage high lead volumes while maintaining personalized and engaging customer interactions.
Learn what to measure and analyze to optimize performance through key metrics specific to OSCs.

Presented in partnership with New Homes Solutions Consulting's "Lead from the Side Academy," this interactive breakout program is designed specifically for home building owners, operational leaders, sales and marketing executives, and those aspiring to leadership roles. Attendees will explore essential leadership skills, motivational accountability, and strategies for recruiting and retaining top talent.

Learning Outcomes:

Understand and apply the "Lead from the Side" philosophy to create a collaborative and effective team environment.
Discover effective strategies for setting, measuring, and maximizing Key Performance Indicators (KPIs).
Implement motivational accountability techniques to drive team engagement and performance.
Learn best practices for recruiting and retaining top talent in a competitive market..
Develop actionable leadership skills to enhance organizational culture and improve overall company performance.

Location and Transportation

The 2026 Builder Marketing Summit will be held at the HALL Arts Hotel, Dallas, Autograph Collection, 1717 Leonard St, Dallas, TX 75201. Located in the Dallas Arts District, HALL Arts Hotel is steps from the AT&T Performing Arts Center, Klyde Warren Park, and Dallas Museum of Art, and just 20 minutes from Dallas Love Field and DFW International Airport. Book your discounted room rate here.

HALL Arts Hotel, the location of the Builder Marketing Summit, is conveniently located near two major Dallas airports.

Dallas Love Field (DAL) is about 6 miles away, approximately a 10–15 minute drive, while Dallas/Fort Worth International Airport (DFW) is about 20 miles away, typically a 20–30 minute drive depending on traffic.

Rideshare services like Uber and Lyft, taxis, and airport shuttles are readily available from both airports, making travel to the Summit quick and convenient.

Attendees traveling to the Builder Marketing Summit at HALL Arts Hotel have several convenient transportation options from Dallas’s two nearby airports:

From Dallas Love Field (DAL) – about 6–7 miles away

Rideshare or Taxi: The fastest and easiest option. Uber, Lyft, or taxi rides typically take 10–15 minutes depending on traffic.
Public Transit (DART): Take the free Love Link bus from the airport to Inwood/Love Field Station, then transfer to the Orange or Green Line light rail toward downtown. Travel time is about 25–30 minutes.
Shuttle or Private Transfer: Several airport shuttle companies and pre-booked transfer services offer shared or private rides to downtown hotels.

From Dallas/Fort Worth International Airport (DFW) – about 20 miles away

Rideshare or Taxi: A direct ride typically takes 20–30 minutes depending on traffic.
DART Orange Line: The DART Orange Line runs directly from DFW Airport Terminal A to downtown Dallas, including stops near the Arts District. Travel time is typically 40–50 minutes and costs around $2–$3.
Airport Shuttle or Rental Car: Both are widely available at DFW for those who prefer door-to-door service or flexibility during their stay.

Tip: If you’re staying at HALL Arts Hotel in the Dallas Arts District, rideshare services are usually the most convenient option, while DART provides the most budget-friendly way to reach downtown.

It is not necessary to rent a car unless you would like to explore the area. The Dallas airport has taxi, rideshare and other transportation services available.

Yes. A discounted room rate has been reserved at the HALL Arts Hotel, Dallas, Autograph Collection, 1717 Leonard St, Dallas, TX 75201.

Discounted Room Rate: $299/night, available September 21-25, 2026, while supplies last.

Last Day to Book: Tuesday, September 1, 2026

Book Now

Hotel guests can take advantage of valet parking for approximately $45 per nightwith in-and-out privileges. For visitors who prefer to self-park, the HALL Arts garage offers hourly public parking, typically starting around $5 for the first hour and up to about $25 for daily parking, depending on length of stay.

Additional public garages and surface lots are also available within a short walk of the hotel throughout the Dallas Arts District and downtown area, giving attendees several convenient parking options if the main garage is full. Rideshare services such as Uber and Lyft are also widely available and can drop off directly at the hotel entrance.

The HALL Arts Hotel is also located in the heart of the Dallas Arts District, just steps from Klyde Warren Park, restaurants, museums, and entertainment venues, making it easy to explore the area and enjoy Dallas after the day’s sessions.

The Dallas Arts District and surrounding downtown area are highly walkable and filled with dining options ranging from casual cafes to upscale restaurants, so you’ll find plenty of great choices within a few blocks of the hotel.

Why Attend

Most industry conferences are built for one role or one level of the org. The Builder Marketing Summit is different. It's the only event that brings marketers, Online Sales Counselors, and leadership together under one roof, with dedicated role-based tracks so everyone gets content built for them, not watered-down sessions that try to serve everyone at once.

It's also intentionally smaller. That's not an accident; it's the design. Fewer attendees means more access to speakers, more meaningful roundtable conversations, and more time to actually connect with the people in the room.

Other events cover sales training, leadership development, or online sales, but rarely all three, and almost never with a dedicated focus on the marketing side of the business. The Builder Marketing Summit is built specifically for home builder marketing and the teams that support it. If you're a marketer, an OSC, or a leader who needs your whole team aligned, this is the event that serves all of you.

Each track is led by specialists in that discipline, not generalists. The Marketing Track is co-hosted by Blue Tangerine and Outhouse, two companies dedicated exclusively to the home building industry. The OSC Track is presented in partnership with Blue Gypsy Inc., one of the most respected names in online sales training. The Leadership Track is led by New Homes Solutions Consulting's Lead from the Side Academy, built specifically for home building owners and executives.

Yes, and that's one of the biggest reasons to bring a group. Most events force your team to split up and attend different conferences to get role-specific training. At the Builder Marketing Summit, your marketer, your OSC, and your leadership are all in the same building, learning in their own track, and coming back together in general sessions and roundtables. It creates alignment that's hard to build any other way.

The Builder Marketing Summit includes several different types of learning formats, including speaker-led sessions, home builder panels, and small-group roundtable discussions where you bring your real challenges and work through them with peers. Attendees consistently say the roundtables alone are worth the trip. You'll leave with concrete takeaways, not a notebook you'll never open again.

Yes. Pre-Summit Masterclasses are available on September 22, the day before the main event. These are optional, deep-dive sessions for attendees who want hands-on training before the Summit begins, currently covering AI prompting workflows and social media/content strategy. It's a way to arrive at the Summit already ahead. Learn more about the Masterclasses on the Schedule page.

Shared Experiences