As we prepare for the 2025 Summit on September 24-25 in Atlanta, take a look back at the agenda highlights from last year’s event.
The event will feature interactive sessions, small group roundtable discussions, learning labs, expert presenters, three tracks including Marketing, OSC and Leadership, time for networking, and time for fun too! Our summit will equip you with the network and the know-how to stay relevant and ahead of the competition in the constantly changing home builder market. Learn more about each track here.
Wednesday, September 24, 2025
| MARKETING TRACK |
OSC TRACK |
LEADERSHIP TRACK |
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8:00 AM: Check-in & Networking Breakfast
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9:00 AM: Day 1 Kickoff & General Sessions
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| 10:30 AM: Marketing Track Sessions |
10:30 AM: OSC Track Sessions
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10:30 AM: Leadership Track Sessions
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12:00 PM: Networking Lunch
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| 1:00 PM: Roundtable Breakouts |
| 2:00 PM: Marketing Track Sessions |
2:00 PM: OSC Track Sessions
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2:00 PM: Leadership Track Sessions
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| 5:00 PM: Day 1 Wrap Up |
| 6:00 PM: Networking Reception |
Thursday, September 25, 2025
| MARKETING TRACK |
OSC TRACK |
LEADERSHIP TRACK |
|
8:00 AM: Networking Breakfast
|
|
9:00 AM: Day 2 Kickoff Session
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|
10:30 AM: Marketing Track Sessions
|
10:30 AM: OSC Track Sessions
|
10:30 AM: Leadership Track Sessions
|
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11:45 AM: Networking Lunch
|
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12:45 PM: Roundtable Breakouts
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2:00 PM: Sessions
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| 3:45 PM: Summit Wrap-Up |
TRACK INFORMATION
Marketing Track
This is the main track for the summit, designed for all home builder marketing professionals who want to stay ahead of the curve in the ever-evolving digital landscape. We'll have individual speakers and panels focused on key marketing topics and practical strategies that drive real results. Whether you’re looking to generate more leads, improve conversions, or build lasting customer relationships, these sessions are packed with expert insights and actionable takeaways tailored to the home building industry.
Learning Outcomes:
- Discover emerging trends and best practices in digital marketing specific to home builders.
- Gain strategies for managing and optimizing digital marketing programs.
- Walk away with actionable tools and frameworks to apply immediately within their organizations.
OSC (Online Sales Counselor) Track
This track is a specialized learning track that will have time in the Marketing track and breakout sessions as noted in the agenda. Presented in partnership with Blue Gypsy Inc. for our third year together, this immersive breakout training track is designed specifically for both seasoned and newer Online Sales Counselors (OSCs), and those responsible for setting up or optimizing OSC programs. Attendees will gain practical insights to elevate their effectiveness, enthusiasm, and mastery of their role.
Learning Outcomes:
- Understand best practices for collaborating seamlessly with marketing and sales teams to strengthen OSC programs and enhance overall lead conversion.
- Gain actionable strategies to reignite your passion and maintain sustained motivation and enthusiasm in your OSC role.
- For new OSCs, learn foundational elements to effectively launch and establish a successful and scalable OSC program from the ground up.
- Leverage existing tools and technology to simplify processes and optimize performance.
- Explore proven techniques to efficiently manage high lead volumes while maintaining personalized and engaging customer interactions.
- Learn what to measure and analyze to optimize performance through key metrics specific to OSCs.
Leadership Track
This track is a specialized learning track that will have time in the Marketing track and breakout sessions as noted in the agenda. Presented in partnership with New Homes Solutions Consulting's "Lead from the Side Academy," this interactive breakout program is designed specifically for home building owners, operational leaders, sales and marketing executives, and those aspiring to leadership roles. Attendees will explore essential leadership skills, motivational accountability, and strategies for recruiting and retaining top talent.
Learning Outcomes:
- Understand and apply the "Lead from the Side" philosophy to create a collaborative and effective team environment.
- Discover effective strategies for setting, measuring, and maximizing Key Performance Indicators (KPIs).
- Implement motivational accountability techniques to drive team engagement and performance.
- Learn best practices for recruiting and retaining top talent in a competitive market.
- Develop actionable leadership skills to enhance organizational culture and improve overall company performance.
