Description
Data is everywhere (big and small). Customers today feel more like an algorithm than a person. And we are living in a world that is increasingly an attention battleground. It’s one thing to know the numbers, and it’s another to know the people. How can we more intentionally leverage digital technologies and insights to build connections with people and let our human show?
Description
Join the industry’s leading journey mapping expert, Jimmy Diffee of The Bokka Group, for a memorable presentation on improving the customer experience. In this talk, Jimmy will unveil the top digital interactions that dramatically enhance your customer’s home building journey, leading to improved customer satisfaction scores, more 5-star reviews, and increased referrals. You’ll dive into transformative strategies to optimize the buyer’s journey and revolutionize your marketing approach. Don’t miss this opportunity to gain actionable insights from one of the foremost authorities in the industry. This presentation is a must-attend for anyone looking to drive their business to new heights and solidify their reputation in the home building industry.
Description
With new AI tools emerging every time you turn around, and all of the media hype surrounding them, it can be overwhelming to know just how that technology will actually benefit you, much less learn it. This interactive Q&A session with Bassam Salem, a pioneer in the AI world, provides you the opportunity to find answers to those AI questions you’ve been dying to ask: “What IS AI really?” “How can AI help me with my daily tasks?” “What opportunities does AI provide for improved customer interactions?” “How do I know which AI tools are right for me?” And most importantly, “When will AI-driven robots take over the world?” Come ready with your questions and take away the information you need to make AI work for you.
Description
Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team. You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.
Marketing Track
Description
Explore the impact of Google's Helpful Content Update on your blog’s content strategy. Find out how unique, quality content shapes your home building company’s brand identity and separates you from your competitors. Discover the importance of people-first content to create a satisfying, human-centric experience while maintaining search engine optimization. The seminar will further emphasize the need to refresh old blog content to align with Google's new guidelines and keep potential buyers coming back for more. Transform your content strategy to be both human-friendly and search engine optimized in the era of Google's Helpful Content Update.
Description
With so much great information to absorb at the Summit, this series of brief presentations is designed to provide you with actionable items you can implement immediately to improve your website function, SEO, and analytics with experts on hand to answer your questions.
Description
Navigating the constantly changing home builder market can be difficult. This dynamic session will address five essential questions to help marketers develop thriving digital marketing strategies and comprehensive, flexible marketing plans. With a focus on the significance of utilizing Key Performance Indicators to guide data-driven approaches, balancing marketing trends with budgetary limitations, collaboration among multiple departments, adopting customer-centric approaches, and regularly reviewing and analyzing plans, you will learn tried-and-tested tools that will help you successfully adapt to the ever-shifting home building market.
OSC Track
Description
Who’s in the room? Here we will find out more about attendees, their level of knowledge, and what they hope to take away from this two-day intensive online sales training track. This interactive presentation will provide some OSC foundational information on how to set up a new online sales program for the newer OSCs and professionals in the room and how to audit an ongoing program for seasoned OSCs to gain the best ROI and customer experience.
Description
Benchmarks and metrics are always changing. This presentation will explore how to set an online sales program up for success. Learn how to optimize an online sales program alongside marketing and onsite sales. Online sales counselors cannot exist in a bubble, they are part of the marketing and sales team. We will address goals for engagement, but also daily goals too work smarter not harder. Busy work is not going to get the sales, income producing activities will.
Description
CRM is the foundation of everything for online sales and onsite sales agents. Using the CRM to its maximum ability alongside other tools that integrate with a CRM are the difference between treading water and swimming with the big fish. Learn the core tools for successful online sales programs, utilizing them for the strongest communication between marketing, online, and onsite sales, and creating the best possible customer journey.
Description
Understanding what is and is not part of the online sales counselor’s role, helps strengthen the OSC’s ability to set strong appointments and do their jobs. Time management, prioritization, and automation are all part of a strong online sales program. It’s important to know how to set up strong processes, know when to automate them, how to customize them, and how to prioritize all the activities that fall into the lap of online sales counselors. We will also explore when it is time to grow the team.
Description
Our Summit wouldn't be complete without a fun night out! Join us at The Thirsty Lion for delicious hors d'oeuvres and cocktails while networking with other attendees.
