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Dallas, Texas | September 23 & 24, 2026

Schedule

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BUILDER MARKETING SUMMIT

Two days of practical sessions and real peer conversations.

Built for home building marketers and leaders, the Builder Marketing Summit is designed to be actionable. You’ll spend most of the day together in the main Marketing Track, then break out into role-specific sessions for OSC and Leadership, so you can go deeper on what matters to your role. Add roundtables, real-talk networking, and expert-led sessions, and you’ve got two days that will sharpen your strategy long after you’re home.

Explore the Tracks >

Pre-Summit Tuesday, September 22, 2026

Tracks
Pre-Summit 3-Hour Materclasses
AI PROMPTING

From Prompts to Process: Practical AI Skills for Builder Marketing

GREG

Greg Bray

Blue Tangerine

SOCIAL MEDIA

Connection Converts: Social Media That Drives Community & Sales

Carol Morgan

Carol Morgan

Denim Marketing

DAY 1 Wednesday, September 23, 2026

Arrival
Check-in & Networking Breakfast
Blue Tangerine Logo
Sponsored By
Opening
Welcome & Summit Kickoff
GREG

Greg Bray

Blue Tangerine

KEVIN

Kevin Weitzel

Outhouse

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

Kimberly Mackey

Kimberly Mackey

New Homes Solutions

Keynote
Don Dykstra

Don Dykstra

Bloomfield Homes

Angela Kesling of Bloomfield Homes

Angela Kesling

Bloomfield Homes

Tracks
Track Breakout
Marketing

The Buyer Changed Faster Than the Builder: What other industries already know about AI, automation, and funnel conversion

Tom Ngo - Lumin.ai

Tom Ngo

Lumin.ai

Marketing

MARKETING TRACK SESSION TBA

Marketing

What Top Builder Websites Do Differently: 5 Features That Drive Leads and Save Marketing Time

Cory Dotson

Cory Dotson

Blue Tangerine

OSC

Lead Like an OSC: Defining the Role, Impact, and Future of Online Sales

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

OSC

Sync Up: Mastering the OSC-Marketing-Sales Trifecta

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

Leadership

Lead from the Side: Understanding Your Leadership Style

Kimberly Mackey

Kimberly Mackey

New Homes Solutions

Networking Lunch
AtlasRTX and Verse.ai Logo
Sponsored By
2 ROUNDTABLE ROTATIONS
Roundtable Breakout
GREG KEVIN Leah Fellows Kimberly Mackey
Tracks
Track Breakout
Marketing

MARKETING TRACK SESSION TBA

Marketing

Geofencing and Programmatic Advertising for Home Builders: Honest Expectations, Real Results

Justin Croxton

Justin Croxton

Propellant Media

OSC

The Human Touch: Delivering Personalization at Scale

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

OSC

Hidden Gold: Prospecting and Nurturing in Your Existing Database

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

Leadership

Leading in the Age of AI

Kimberly Mackey

Kimberly Mackey

New Homes Solutions

NETWORKING BREAK - Networking With Sponsors
Marketing as the Connector: How Builders Align Teams, Roles, and Results
KEVIN

Kevin Weitzel

Outhouse

Mel McLaughlin - Pacesetter Homes Texas

Mel McLaughlin

Pacesetter Homes Texas

Day 1 Wrap-Up
GREG

Greg Bray

Blue Tangerine

KEVIN

Kevin Weitzel

Outhouse

Networking Happy Hour
Homes.com Logo
Sponsored By

DAY 2 Thursday, September 24, 2026

5K FUN RUN - Bring your running shoes!
Sponsored By
Networking Breakfast
Day 2 Kickoff
GREG

Greg Bray

Blue Tangerine

KEVIN

Kevin Weitzel

Outhouse

Left Off the List? Winning Builder Visibility in AI Search
GREG

Greg Bray

Blue Tangerine

Tracks
Track Breakout
Marketing

MARKETING SESSION TBA

Marketing

MARKETING TRACK SESSION TBA

Marketing

From Dreaming to Touring: Paid Social Ads for Every Stage of the Buyer Journey

Josh Ranum - Blue Tangerine

Josh Ranum

Blue Tangerine

OSC

AI + OSC = Supercharged: Practical Ways to Use AI in Your Daily Workflow

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

OSC

Metrics with Matter: What to Track, Why it Matters, and How to Take Action

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

Leadership

Behind the Metrics: What the Numbers Are Really Telling You

Kimberly Mackey

Kimberly Mackey

New Homes Solutions

Networking Lunch
2 ROUNDTABLE ROTATIONS
Roundtable Breakout
GREG KEVIN Leah Fellows Kimberly Mackey
From Traffic to Trust: Creating a Buyer Experience That Converts
Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

SESSION TBA
Kimberly Mackey

Kimberly Mackey

New Homes Solutions

The Can’t-Miss Closing Keynote That Turns Summit Energy Into Action

Cory “Kxng” Charles

The Superhero Mindset

Must be present for a Chance to Win
Summit Wrap Up & Prize Giveaway
GREG

Greg Bray

Blue Tangerine

KEVIN

Kevin Weitzel

Outhouse

Track Summary

Session Track Information

The Marketing Track is where home builder marketing professionals come to sharpen their skills, trade ideas with peers, and leave with strategies they can actually use. You'll join all attendees for keynotes, panels, and networking throughout the two days, plus breakout sessions designed specifically for marketers — covering everything from lead generation and conversion to digital program optimization and customer experience.

Learning outcomes
  • Spot the trends and best practices in home builder digital marketing worth your attention
  • Build and optimize marketing programs that perform
  • Apply practical tools and frameworks the moment you're back at your desk

Presented in partnership with Blue Gypsy Inc., the OSC Track gives Online Sales Counselors a seat at the full summit, plus dedicated time to go deep on the topics most relevant to your role. Whether you're new to online sales or a seasoned pro, you'll join all attendees for general sessions and networking, then step into focused breakouts built around lead conversion, program optimization, team collaboration, and the mindset that keeps high-performing OSCs motivated.

Learning outcomes
  • Collaborate more effectively with your marketing and sales teams to strengthen lead conversion
  • Manage high lead volumes without losing the personal touch that closes sales
  • Leverage existing tools and technology to simplify processes and optimize performance
  • Track the right metrics to know what's working and what to fix
  • Show up to your role with renewed energy and focus

Presented in partnership with New Homes Solutions Consulting's Lead from the Side Academy, the Leadership Track gives home building owners, sales and marketing executives, and emerging leaders both the big picture and the practical tools to lead more effectively. You'll join all attendees for general sessions and networking throughout the summit, then step into interactive breakouts built around the leadership skills that strengthen teams, improve performance, and build organizations people want to be part of.

Learning outcomes
  • Apply the "Lead from the Side" philosophy to build a more collaborative, effective team
  • Set, track, and act on the KPIs that drive real performance
  • Use motivational accountability to keep your team engaged — not just compliant
  • Recruit and retain top talent in a competitive hiring environment
  • Take concrete steps to strengthen your organization's culture from the inside out

Supported by

Our Sponsors