Schedule

We're excited about this fantastic lineup for the 2024 Home Builder Digital Marketing Summit! Our goal is to equip you with the network and the know-how to stay relevant, and ahead of the competition in the constantly changing home builder market. Since our focus is on you, our summit is full of interactive sessions, small group roundtable discussions, learning labs, expert presenters, networking, and time for fun too. 

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October 23, 2024
Alaina Money-Garman Garman Homes

Description

Hi, my name is Alaina Money-Garman and I’m addicted to making meaningful connections while building homes.  In this session, I will count all the ways we strive to connect quickly and authentically with anyone and everyone who comes in contact with Garman Homes. I’ll also explain why connection and not the number of homes we build is the true currency of our business. 

Description

Discover the latest insights into current homebuyer preferences, from ideal locations and preferred materials to the most sought-after features. Learn how home builders are adapting to these trends to drive sales and stay competitive. This data is drawn from NAHB's newly released What Home Buyers Really Want study for 2024, offering valuable takeaways for industry professionals.

Marketing Track

Paula Huggett Bokka Group

Description

In this session, you will learn: Digital & Customer Experience strategies tailored to your business goals Flexible, data-driven destinations Inbound paid media strategies Content best practices Leveraging social media Utilizing marketing automation Paula Huggett from the Bokka Group will provide actionable insights and practical tips to help you craft a robust digital strategy that drives sustainable growth. This presentation is designed to equip you with the knowledge and tools needed to navigate and thrive in the evolving digital landscape. Don't miss this opportunity to set your business up for long-term success.

Description

Some of our best learning takes place in the exchange of ideas with our peers.  This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team.  You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.

Marketing Track

Description

A strong social media presence is crucial for attracting and converting homebuyers. But what does a winning social media strategy look like for a home builder? This interactive panel discussion, featuring a Vice President for a leading home builder marketing agency and representatives from regional home builders will break down the keys they’ve used to achieve social media success. In this session, you’ll learn: How to craft a comprehensive social media strategy. Learn how to develop a data-driven social plan that aligns with your overall marketing goals and target audience. Effective techniques for brainstorming engaging social media content that showcases your communities and resonates with potential buyers. How to leverage both paid advertising and organic content to maximize your reach and engagement. Valuable insights from real-world experiences, including both successful campaigns and social media blunders to avoid.

Description

Discover how to build an automated lead nurturing program that delivers consistent results in any market. In this fast-paced session, you will learn how to leverage social media, blog articles, premium content, email marketing, and marketing automation to build a marketing engine that generates and nurtures home buyer leads. Learn step-by-step how to implement a proven framework that has been refined over 13 years and implemented with dozens of builders in diverse markets. It's time to refresh your marketing plan to sustain a healthy prospect pipeline and safeguard your business during market fluctuations.

Courtney Schmitter Stevens Fine Homes
Jenna Parker Stevens Fine Homes
Leah Fellows Blue Gypsy, Inc.
Naomi Wright Bellamy Stevens Fine Homes

Description

For the first time in over a decade the building industry is starting to experience a down market, but a down market doesn’t have to get you down, nor does it have to pull you under. Tune in to this live, and lively case study and see how 3 strong women on the leadership team of a local builder maintain a positive company culture, a smart marketing department, a well-trained sales team, and consistently high performing online sales counselor program. They meet and exceed their sales goals and keep customer satisfaction and company morale high while doing it.

October 24, 2024

Description

Join us for a delicious breakfast to start the day as you network with other attendees. 

Greg Bray Blue Tangerine

Description

In the early 2000s, home builders began to discover the benefits of using their website not just as a simple online brochure, but as an active lead generation tool. Now 25 years later, we are at the forefront of a new revolution in the way home builders use their websites to sell. The early adopters of online home sales are already blazing the trail, proving the naysayers wrong along the way.  Many buyers have indicated that they are ready and willing to make large, expensive purchases, including a new home, completely online.  The way that consumers are looking for and shopping for everything, including new homes, is evolving faster than ever, and if you as a builder do not adapt and understand how to connect with your prospective buyers online, you are losing sales to those who do. However, too many builders remain convinced that buying a home, at least the one they are selling, is too expensive, too complex, and too important of a purchase for someone to buy it on a website.  But is it?

Marketing Track

John Peragine Audience Town
Michelle LeBlanc Blue Sky Marketing

Description

Still trusting your gut when it comes to knowing what consumers want and if your marketing works? Learn new insights about homebuyers from the leader in real estate consumer intelligence, from predictions to pet preferences, and how modern marketers at leading homebuilders are using consumer data to level-up their marketing planning, execution, and marketing attribution to become consumer experts and drivers of home sales within their organizations.  After all, the best marketing is driven by data!

Cabe Vinson Blue Tangerine

Description

Discover the latest SEO practices that every home builder must implement to enhance search engine visibility and drive organic traffic. This session will provide insights into Google's ranking factors and teach you the strategies needed to achieve online success and generate more organic leads. Whether you're a beginner or have an intermediate understanding of SEO, you'll learn actionable tips and best practices to optimize your website and content effectively. Join us to stay ahead of the curve with cutting-edge SEO techniques tailored specifically for the home building industry.

OSC Track

Description

Some of our best learning takes place in the exchange of ideas with our peers.  This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team.  You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.

Kevin Weitzel Outhouse
Matt Riley New Home Inc

Description

Are you hitting the bullseye with your marketing strategy? Join our panel of builder experts for a discussion on what they are doing in today’s landscape of high interest rates and home prices to attract the perfect homebuyers—those who have the means to make their dream home a reality. What clever tools are they using to stay ahead? Perhaps AI magic and digital engagement, or captivating blog posts and social media wizardry?  Are incentives and educating buyers on affordability part of the equation?  Our panel will share the tools and strategies they are using to successfully market and sell new homes.

Hosted By

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FEATURING OSC EDUCATION PRESENTED BY

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TESTIMONIALS

Attendees love this Summit!
See what they have to say...

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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.

Brittany Mitchell
Director of Marketing
D.R. Horton Colorado

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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I have been to a lot of summits before and this feels more like family and friendly with a lot of information.

Sandy Barsiq
OSC
Keystone Homes

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Truly one of the best marketing seminars inside the home building industry.

Chris Laskowski
Marketing Director
New Home Star