Event Schedule | Home Builder Digital Marketing Summit

September 21, 2022

1:00PM - 1:30PM

Using Digital Tools to Create Emotional Connections with Buyers

Building connections with customers in an evolving market is paramount to continued success as a home builder. Recognizing the differences in a buyer’s preferred home buying journey, K. Hovnanian Homes has pioneered advanced digital tools built around customer expectations,... Read More

Dana Spencer K. Hovnanian Homes Speaker

2:45PM - 3:30PM

Exclusive Research: 5 Expectations New Home Buyers Have for their Online Buying Journey

According to Zillow, 23% of home buyers would be comfortable with buying a home online, but what does “buy online” mean to a new home buyer and what do they expect in their online buying journey? What changes would your team make to the website, the mobile app or the ... Read More

Erik Martinez Blue Tangerine Presenter

3:45PM - 4:00PM

Get to Know BuzzBuzzHome

4:00PM - 4:45PM

Navigating Change for Success

Sometimes it seems like just as we get comfortable, we turn the corner and run into a change we didn't see coming. Don't let these unexpected twists and turns dictate the direction of your business. Successfully navigating change takes creativity, and a willingness ... Read More

4:45PM - 5:00PM

Day 1 Wrap Up

6:00PM - 8:00PM

Happy Hour Cocktail Reception

Our Summit wouldn't be complete without a fun night out! Join us at Pedal Haus Brewery in the heart of the Phoenix Art District for delicious hors d'oeuvres and cocktails while networking with other attendees. ... Read More

September 22, 2022

8:00AM - 9:00AM

Networking Breakfast

Join us for a delicious breakfast to start the day as you network with other attendees.

9:00AM - 9:15AM

Welcome to Day 2

9:15AM - 10:00AM

Stephanie McCarty

Stephanie McCarty Taylor Morrison Homes Speaker

10:00AM - 11:00AM

Round Table Breakout

Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to t... Read More

11:00AM - 11:45AM

Discover Hidden Gems in Local SEO Optimization

So, you or someone you hired just spent the last year working tirelessly on your “SEO”. Perhaps you/they claimed your Google My Business profile(s), grew your backlink profile, optimized your on-page content and meta data. However, you still find yourself asking the q... Read More

11:45AM - 12:45PM

Networking Lunch

12:45PM - 1:00PM

Get to Know Shared Drive

1:00PM - 1:45PM

5 Secrets for Achieving Over 40% of Sales from Referrals

Step #1: Give a new car to every customer who refers a friend. OK, OK…not in your budget? No problem, we really do have five no-cost steps you can begin taking today to turn homebuyers into referral generators. There are good reasons why Eliant’s top 5 clients averag... Read More

Bob Mirman Eliant, Inc. Presenter

2:00PM - 2:30PM

An Insider’s Look at How to Use Social Media Influencers to Create Buzz

Influencer Marketing is a highly effective form of marketing that is under-represented in Home Builder marketing discussions. Companies and brands in other industries have had great success utilizing Social Media Influencers to create buzz. But what exactly is an influencer... Read More

Cory Dotson Blue Tangerine Presenter

2:30PM - 2:45PM

Special Guest

2:45PM - 3:30PM

5 Analytics Tools to Improve Your Website: Hands-On Learning

There’s a wealth of information hiding in plain sight in your website’s data that is often ignored because it’s overwhelming or too difficult to know how to find and use it. This data can provide you with pivotal insights that can steer the trajectory of your bu... Read More