Save the Date! October 9 - 10, 2024

2023 Schedule

As we finalize details for the 2024 Home Builder Digital Marketing Summit, check out the schedule for the 2023 event below.

We had a fantastic lineup of sessions, speakers, and networking events at our 2023 event.  Our goal is to equip you with the network and the know-how to stay relevant, and ahead of the competition in the constantly changing home builder market. Since our focus is on you, our summit is full of interactive sessions, small group roundtable discussions, learning labs, expert presenters, networking, and time for fun too! 

Get out your calendar and save the date to join us at our next event: October 9-10, 2024.

 

October 18, 2023
Teri Slavik-Tsuyuki tst ink LLC

Description

Data is everywhere (big and small). Customers today feel more like an algorithm than a person. And we are living in a world that is increasingly an attention battleground. It’s one thing to know the numbers, and it’s another to know the people. How can we more intentionally leverage digital technologies and insights to build connections with people and let our human show?

Jimmy Diffee The Bokka Group

Description

Join the industry’s leading journey mapping expert, Jimmy Diffee of The Bokka Group, for a memorable presentation on improving the customer experience. In this talk, Jimmy will unveil the top digital interactions that dramatically enhance your customer’s home building journey, leading to improved customer satisfaction scores, more 5-star reviews, and increased referrals.  You’ll dive into transformative strategies to optimize the buyer’s journey and revolutionize your marketing approach. Don’t miss this opportunity to gain actionable insights from one of the foremost authorities in the industry. This presentation is a must-attend for anyone looking to drive their business to new heights and solidify their reputation in the home building industry.

Bassam Salem AtlasRTX
Greg Bray Blue Tangerine

Description

With new AI tools emerging every time you turn around, and all of the media hype surrounding them, it can be overwhelming to know just how that technology will actually benefit you, much less learn it.  This interactive Q&A session with Bassam Salem, a pioneer in the AI world, provides you the opportunity to find answers to those AI questions you’ve been dying to ask: “What IS AI really?”  “How can AI help me with my daily tasks?”  “What opportunities does AI provide for improved customer interactions?” “How do I know which AI tools are right for me?” And most importantly, “When will AI-driven robots take over the world?” Come ready with your questions and take away the information you need to make AI work for you.  

Description

Some of our best learning takes place in the exchange of ideas with our peers.  This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team.  You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.

Marketing Track

Carol Morgan Denim Marketing

Description

Explore the impact of Google's Helpful Content Update on your blog’s content strategy. Find out how unique, quality content shapes your home building company’s brand identity and separates you from your competitors. Discover the importance of people-first content to create a satisfying, human-centric experience while maintaining search engine optimization. The seminar will further emphasize the need to refresh old blog content to align with Google's new guidelines and keep potential buyers coming back for more. Transform your content strategy to be both human-friendly and search engine optimized in the era of Google's Helpful Content Update.

Cabe Vinson Blue Tangerine
Cory Dotson Blue Tangerine
Mila Sorenson Blue Tangerine

Description

With so much great information to absorb at the Summit, this series of brief presentations is designed to provide you with actionable items you can implement immediately to improve your website function, SEO, and analytics with experts on hand to answer your questions.

Melissa Galland DO&Be Agency

Description

Navigating the constantly changing home builder market can be difficult.  This dynamic session will address five essential questions to help marketers develop thriving digital marketing strategies and comprehensive, flexible marketing plans. With a focus on the significance of utilizing Key Performance Indicators to guide data-driven approaches, balancing marketing trends with budgetary limitations, collaboration among multiple departments, adopting customer-centric approaches, and regularly reviewing and analyzing plans, you will learn tried-and-tested tools that will help you successfully adapt to the ever-shifting home building market.

OSC Track

Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.
Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.

Description

Who’s in the room? Here we will find out more about attendees, their level of knowledge, and what they hope to take away from this two-day intensive online sales training track.  This interactive presentation will provide some OSC foundational information on how to set up a new online sales program for the newer OSCs and professionals in the room and how to audit an ongoing program for seasoned OSCs to gain the best ROI and customer experience.

Leah Fellows Blue Gypsy, Inc.

Description

Benchmarks and metrics are always changing. This presentation will explore how to set an online sales program up for success. Learn how to optimize an online sales program alongside marketing and onsite sales.  Online sales counselors cannot exist in a bubble, they are part of the marketing and sales team. We will address goals for engagement, but also daily goals too work smarter not harder.  Busy work is not going to get the sales, income producing activities will.

Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.
Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.

Description

CRM is the foundation of everything for online sales and onsite sales agents.  Using the CRM to its maximum ability alongside other tools that integrate with a CRM are the difference between treading water and swimming with the big fish.   Learn the core tools for successful online sales programs, utilizing them for the strongest communication between marketing, online, and onsite sales, and creating the best possible customer journey.

Leah Fellows Blue Gypsy, Inc.

Description

Understanding what is and is not part of the online sales counselor’s role, helps strengthen the OSC’s ability to set strong appointments and do their jobs. Time management, prioritization, and automation are all part of a strong online sales program. It’s important to know how to set up strong processes, know when to automate them, how to customize them, and how to prioritize all the activities that fall into the lap of online sales counselors. We will also explore when it is time to grow the team.

Sponsored By:

Description

Our Summit wouldn't be complete without a fun night out!  Join us at The Thirsty Lion for delicious hors d'oeuvres and cocktails while networking with other attendees.

October 19, 2023

Description

Join us for a delicious breakfast to start the day as you network with other attendees. 

Marketing Track

Carol Morgan Denim Marketing
Erik Martinez Blue Tangerine
Kevin Weitzel Zonda Livabl
Tim Curtis CohereOne

Description

Discover exclusive research that reveals 4 distinct types of new home buyers. With each group accounting for approximately 25% of the market, it's crucial for residential home builders to understand and address their unique characteristics throughout the buyer's journey. Explore strategies to transform your marketing plans, enhance lead generation, and optimize your website to assist the sales team in converting leads from each of these buyer segments into new home buyers. Don't miss out on this opportunity to gain a competitive edge in the ever-evolving new home buyer market.

OSC Track

Leah Fellows Blue Gypsy, Inc.

Description

Online sales counselors are not just appointment setters or order takers, they are there to set the buyer’s journey, be the face of the website, and become a trusted advisor as they build rapport with home buyers.  Active listening skills, strong query skills, and understanding a buyer’s why are some of the many ways online sales counselors can outshine their competition and create genuine relationships with their prospective buyers. OSCs are not just appointment setters, they are relationship managers. In this session we will explore how to create authentic rapport and set transparent expectations.

Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.
Heidi Schroeder ECI Software Solutions, Inc.
Leah Fellows Blue Gypsy, Inc.

Description

How often have you picked up a call from someone and then they begin to try to talk themselves out of an onsite visit or making a commitment to an appointment? In this session we will use some of the most ask questions and following objections and look at how to overcome those hurtles with ease.

Leah Fellows Blue Gypsy, Inc.

Description

Understanding someone’s wants, needs, and desires, discovering the why behind their why, and identifying their pain points is the difference between setting a strong appointment and throwing anything against the wall to see if it sticks. In this session we will discover how to set a strong appointment, how to create value for the sales site agent, and how to this has a direct impact on an online sales counselors’ metrics, their relationships with the onsite agents, and their ability to assist in larger company sales.

Leah Fellows Blue Gypsy, Inc.

Description

Online sales counselors are the crossroads between marketing and sales. While marketing generates the leads, online sales grow the leads and when they are ready, they hand them off to the site sales agents.  When done right, this program helps marketing optimize their digital marketing spend by communicating on effective lead sources, campaigns, and messaging. It also provides strong appointments which enable the sales team to spend less time on quality relationships that will more likely convert to a sale then simple walk-in traffic. Learn how to open up the lines of communication from marketing to sales in order to gain more traction and create a stronger customer journey.

Leah Fellows Blue Gypsy, Inc.

Description

Benchmarks and metrics are always changing. This presentation will explore how to set an online sales program up for success. Learn how to optimize an online sales program alongside marketing and onsite sales.  Online sales counselors cannot exist in a bubble, they are part of the marketing and sales team. We will address goals for engagement, but also daily goals too work smarter not harder.  Busy work is not going to get the sales, income producing activities will.

Description

Some of our best learning takes place in the exchange of ideas with our peers.  This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team.  You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.

Greg Bray Blue Tangerine

Description

Successful custom builders use their websites as a lead generation tool.  However, too many custom builders are missing out on the full marketing power of their websites.  In this presentation, Greg Bray will outline 5 key mistakes that custom builders make online and provide clear, actionable steps that will overcome these errors and turn your website into a lead-generating machine.   Spoiler alert!  It doesn’t have to be crazy expensive to be crazy effective!  Don’t miss it.

Hosted By

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FEATURING OSC EDUCATION PRESENTED BY

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TESTIMONIALS

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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes