Today’s home buyers want more than a list of floor plans—they want to feel understood. In this fast-paced session, discover how your website can build stronger emotional connections with buyers through scalable personalization strategies. Whether it’s geo-targeted messaging, CRM-integrated content, or behavior-driven recommendations, you’ll learn how to create a digital experience that feels like it was designed just for them. We’ll walk through a 3-step personalization roadmap and show how even small changes can drive more engagement, more trust, and eventually more leads.