Greg Bray

President / Blue Tangerine
Greg Bray, Speaker from Blue Tangerine

As President of Blue Tangerine, Greg believes that a home builder's website should be their best new home sales tool.

He's always had a knack for both business and computers.  When Greg was 12 years old, his mother decided to take a programming class.  He tagged along and quickly helped her and the other adult students with their assignments.  As a teenager, his mother's preschool became his first business advisement experience, when, with her class at capacity with a waiting list, he advised her to raise tuition rates.

Greg began developing home builder and eCommerce websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing has never changed: the goal to grow sales!

In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. BTS built great websites, but Greg learned that to grow sales, you also need to drive traffic to the site.  In 2014, he partnered with Erik Martinez's agency, Triad Analytics, to expand the agency’s marketing services. In 2017, the companies merged together and became today’s Blue Tangerine. 

Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales.  They achieve that goal by helping you build a better website and drive more qualified traffic.  Greg considers it a privilege to lead this growing team of talented professionals. 

Greg enjoys teaching the techniques and skills that he’s learned. He has become a translator as he bridges the language gap between technology people and business people. He can explain complex technical topics in easy-to-understand language. Greg has presented at the International Builders' Show (IBS), the Southeast Building Conference, and the Best Home Building Practices Summit, as well as other webinars, events, and conferences.  He is proud to host the Home Builder Digital Marketing Summit.

Greg loves his roles of husband and father the most.  He enjoys spending time with his amazing wife, six awesome children, and their lovable Goldendoodle, Lincoln.  True joy is found in the family.

Greg has a Master's Degree in Business, with an emphasis in Management Information Systems and eCommerce, from North Carolina State University and a Bachelor of Science degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.

Want to learn more about Greg? Check out his episode of The Home Builder Digital Marketing Podcast! 



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Attendees love this Summit!
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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes