Bridging the Gap—Aligning Sales & Marketing to Accelerate Results
Top-performing homebuilding organizations achieve exceptional results through strong collaboration between sales, marketing, and Online Sales Counselors (OSCs). This session explores practical leadership strategies that foster alignment and clarity across departments, ensuring everyone is working toward common goals. Learn how OSCs play a critical role as the bridge between marketing and sales, helping to streamline communication, improve processes, and drive overall performance. Gain insights into proven methods for defining shared objectives, building synergy between teams, and cultivating a culture of accountability that supports better outcomes and stronger employee retention.
Takeaways:
- Establish clear, shared goals and KPIs to unify your sales, marketing, and OSC teams.
- Foster collaboration that consistently generates higher-quality leads and improved sales conversions.
- Develop a proactive, results-driven culture that motivates teams toward continuous improvement.
- Leverage strategic cross-training initiatives to enhance communication and team alignment.
Presenters
Hosted By
OSC Track By
Leadership Track By
TESTIMONIALS
Attendees love this Summit!
See what they have to say...
Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!
Samantha Ostert
Skogman Homes
There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.
Jaime Godwin
Director of Marketing Communications
Kolter homes
Attending the Home Builder Digital Marketing Summit was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder, I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!
Jennifer O’Dell
Great Southern Homes
The 2024 Homebuilder Digital Marketing summit was one of the best summits I’ve attended. I really appreciated the smaller size, info-packed presentations by industry professionals, and numerous roundtable opportunities, which allowed for meaningful conversations and learning directly from my fellow homebuilder marketers. It was an invaluable experience to exchange ideas and strategies in such an engaging, collaborative setting.
Melissa Cervin
Vice President of Marketing
Lombardo Companies
It is great to hear from industry experts and talk with other people working in building across the country.
Cassidy Cornell
American Legend Homes
An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions. Roundtable discussions were invaluable! Great way to make connections with vendors and colleagues.
Alana Consolo
Christopher Alan Homes
So much content to digest but it was all amazing!
Heather Hoffman
Elliott Homes
The Home Builder Digital Marketing Summit was so valuable to me - between presentations, breakout sessions and networking, I walked away with so much knowledge, new connections and new ideas that I could take and act on immediately.
Michael Metz
I have been to a lot of summits before and this feels more like family and friendly with a lot of information.
Sandy Barsiq
OSC
Keystone Homes
It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.
Brittany Mitchell
Director of Marketing
D.R. Horton Colorado
Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.
Heidi Schroeder
eci Lasso
Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.
Gina Stango
Berks Homes
Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.
Ashley Pope
David Weekley Homes
I enjoyed the roundtables and connecting and learning from others in the industry.
Alexandra Esplin
Agile Homes
I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.
Gena Zestrijan
Keystone Homes
It was an intimate get together and you gave us a lot of time to network. We will be back for sure.
Steve Otto
Utility Connect
Truly one of the best marketing seminars inside the home building industry.
Chris Laskowski
Marketing Director
New Home Star
