Today’s home buyers aren’t just typing into search engines—they’re asking AI tools complex questions and expecting tailored results. This session explores how AI is reshaping buyer search behavior and what that means for your SEO strategy. From AI-generated answers in search results to chatbots and voice assistants recommending communities, discover how to align your content and SEO with the new AI-driven discovery process. Learn how to ensure your website appears where and how buyers are searching in 2025 and beyond.