Social media can be a powerful tool—or a costly misstep. In this session, we’ll break down the essential do’s and don’ts for home builders looking to elevate their online presence. From best practices in tone, timing, and visuals to real examples of what not to do, you’ll leave with a roadmap for consistent, credible engagement. We’ll also explore how AI can help you generate content ideas, write captions, and monitor brand sentiment—without sounding like a robot (and like everyone else).