Home Builder Digital Marketing Summit

KEYNOTE >> The Home Buyer Journey: How to Understand, Measure and Improve Your Customer Experience


Jimmy Diffee
Co-Founder / Bokka Group

The process of buying a home today is old-school, and does little to instill trust in our buyers. But technology is changing the game, from blockchain to virtual reality. It’s just a matter of time before we’re selling homes completely online. Disruptive giants like Amazon, Airbnb, and Uber realized this early, and built their empires on a foundation of self-service powered by the star-rating.

In this lively presentation, customer experience expert Jimmy Diffee will challenge you to think like the disruptors, and tap into the power of the customer journey to rethink how you market, sell, and build new homes. 

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