Discover exclusive research that reveals 4 distinct types of new home buyers. With each group accounting for approximately 25% of the market, it's crucial for residential home builders to understand and address their unique characteristics throughout the buyer's journey. Explore strategies to transform your marketing plans, enhance lead generation, and optimize your website to assist the sales team in converting leads from each of these buyer segments into new home buyers. Don't miss out on this opportunity to gain a competitive edge in the ever-evolving new home buyer market.