OCT 18 - 19, 2023 DENVER, CO

Jimmy Diffee

Co-founder / The Bokka Group
Jimmy Diffee, Speaker from The Bokka Group

Jimmy is a customer experience expert and keynote speaker for the home building industry. He also provides workshops and customer experience management services for leading builders in the US. Jimmy's passion is utilizing technology to create a better, more effective home buying process (and most importantly, a better customer experience). He has a background in user-centered design and possesses an intimate knowledge of research and technological tools for creating memorable user experiences.

With 20 years of experience, Jimmy uses customer data to improve home sales, reviews, and referrals through user-centered programs. As the author of the Home Buyer Conversion Report, he's responsible for conducting usability research at Bokka. As Creative Director, he turns this data into customer experience strategies that work.

He also has been responsible for award-winning campaigns for a variety of industries outside home building. For the past 10 years he's applied cutting-edge technologies & best-practices from these industries to new home sales programs. Jimmy also serves on judging panels for national builder-industry award shows, determining the best of the best in new home sales, design and marketing throughout the world.

He is the author of the annual Home Buyer Conversion Report, the industry's leading research showcasing technology's influence on new home sales.

He is also the visionary of BuilderCX, the most advanced customer survey solution available for the construction industry.

Specialties: Keynote speaker, Customer experience management for home builders & land developers. Great design for great user experiences. Google Analytics IQ Certified, Certified New Home Sales Professional (CSP) – NAH

  • Author of the annual Home Buyer Conversion Report
  • Serves on the judging panel for national builder-industry award shows

The University of Tulsa - Bachelor of Fine Arts (B.F.A.) - Advertising and Design


Want to learn more about Jimmy? Check out his guest appearance on the Home Builder Digital Marketing Podcast! 

Episode 27: Customer Experience, The Story a Customer Will Tell a Friend



Contact Jimmy: 

Back to Speaker List

Hosted By

Blue Tangerine Logo
Outhouse Logo


Blue Gypsy Logo


quote icon

Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

quote icon

It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

quote icon

An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

quote icon

So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

quote icon

It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

quote icon

Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

quote icon

Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

quote icon

Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

quote icon

I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

quote icon

I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes