Building Buzz: Social Media Strategies for New Home Sales

A strong social media presence is crucial for attracting and converting homebuyers. But what does a winning social media strategy look like for a home builder? This interactive panel discussion, featuring a Vice President for a leading home builder marketing agency and representatives from regional home builders will break down the keys they’ve used to achieve social media success. In this session, you’ll learn:

  • How to craft a comprehensive social media strategy. Learn how to develop a data-driven social plan that aligns with your overall marketing goals and target audience.
  • Effective techniques for brainstorming engaging social media content that showcases your communities and resonates with potential buyers.
  • How to leverage both paid advertising and organic content to maximize your reach and engagement.
  • Valuable insights from real-world experiences, including both successful campaigns and social media blunders to avoid.


Courtney Stewart
Courtney Stewart
Vice President of Client Services / Denim Marketing

Hosted By

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Attendees love this Summit!
See what they have to say...

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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes