Online sales counselors are the crossroads between marketing and sales. While marketing generates the leads, online sales grow the leads and when they are ready, they hand them off to the site sales agents.
When done right, this program helps marketing optimize their digital marketing spend by communicating on effective lead sources, campaigns, and messaging. It also provides strong appointments which enable the sales team to spend less time on quality relationships that will more likely convert to a sale then simple walk-in traffic.
Learn how to open up the lines of communication from marketing to sales in order to gain more traction and create a stronger customer journey.