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Dallas, Texas | September 23 & 24, 2026

Schedule

Get the 2026 Schedule Details

BUILDER MARKETING SUMMIT

Two days of practical sessions and real peer conversations.

Built for home building marketers and leaders, the Builder Marketing Summit is designed to be actionable. You’ll spend most of the day together in the main Marketing Track, then break out into role-specific sessions for OSC and Leadership, so you can go deeper on what matters to your role. Add roundtables, real-talk networking, and expert-led sessions, and you’ve got two days that will sharpen your strategy long after you’re home.

Explore the Tracks >

Pre-Summit Tuesday, September 22, 2026

Tracks
Pre-Summit 3-Hour Materclasses

DAY 1 Wednesday, September 23, 2026

Arrival
Check-in & Networking Breakfast
Blue Tangerine Logo
Sponsored By
Opening
Welcome & Summit Kickoff
GREG

Greg Bray

Blue Tangerine

Leah Fellows

Leah Fellows

Blue Gypsy, Inc.

Kimberly Mackey

Kimberly Mackey

New Homes Solutions

Keynote
Don Dykstra

Don Dykstra

Bloomfield Homes

Angela Kesling of Bloomfield Homes

Angela Kesling

Bloomfield Homes

Networking Lunch
AtlasRTX and Verse.ai Logo
Sponsored By
2 ROUNDTABLE ROTATIONS
Roundtable Breakout
GREG KEVIN Leah Fellows Kimberly Mackey
Tracks
Track Breakout
NETWORKING BREAK - Networking With Sponsors
Day 1 Wrap-Up
GREG

Greg Bray

Blue Tangerine

Networking Happy Hour
Homes.com Logo
Sponsored By

DAY 2 Thursday, September 24, 2026

5K FUN RUN - Bring your running shoes!
Sponsored By
Networking Breakfast
Day 2 Kickoff
GREG

Greg Bray

Blue Tangerine

Tracks
Track Breakout
Networking Lunch
2 ROUNDTABLE ROTATIONS
Roundtable Breakout
GREG KEVIN Leah Fellows Kimberly Mackey
SESSION TBA
Kimberly Mackey

Kimberly Mackey

New Homes Solutions

Must be present for a Chance to Win
Summit Wrap Up & Prize Giveaway
GREG

Greg Bray

Blue Tangerine

Track Summary

Session Track Information

The Marketing Track is where home builder marketing professionals come to sharpen their skills, trade ideas with peers, and leave with strategies they can actually use. You'll join all attendees for keynotes, panels, and networking throughout the two days, plus breakout sessions designed specifically for marketers — covering everything from lead generation and conversion to digital program optimization and customer experience.

Learning outcomes
  • Spot the trends and best practices in home builder digital marketing worth your attention
  • Build and optimize marketing programs that perform
  • Apply practical tools and frameworks the moment you're back at your desk

Presented in partnership with Blue Gypsy Inc., the OSC Track gives Online Sales Counselors a seat at the full summit, plus dedicated time to go deep on the topics most relevant to your role. Whether you're new to online sales or a seasoned pro, you'll join all attendees for general sessions and networking, then step into focused breakouts built around lead conversion, program optimization, team collaboration, and the mindset that keeps high-performing OSCs motivated.

Learning outcomes
  • Collaborate more effectively with your marketing and sales teams to strengthen lead conversion
  • Manage high lead volumes without losing the personal touch that closes sales
  • Leverage existing tools and technology to simplify processes and optimize performance
  • Track the right metrics to know what's working and what to fix
  • Show up to your role with renewed energy and focus

Presented in partnership with New Homes Solutions Consulting's Lead from the Side Academy, the Leadership Track gives home building owners, sales and marketing executives, and emerging leaders both the big picture and the practical tools to lead more effectively. You'll join all attendees for general sessions and networking throughout the summit, then step into interactive breakouts built around the leadership skills that strengthen teams, improve performance, and build organizations people want to be part of.

Learning outcomes
  • Apply the "Lead from the Side" philosophy to build a more collaborative, effective team
  • Set, track, and act on the KPIs that drive real performance
  • Use motivational accountability to keep your team engaged — not just compliant
  • Recruit and retain top talent in a competitive hiring environment
  • Take concrete steps to strengthen your organization's culture from the inside out

Supported by

Our Sponsors