In a digital world, branding is the bedrock of consumer confidence and first impressions are critical. In fact, many times, a first impression is all you get so your message needs to be clear, concise, and spot-on – both visually and when it comes to your marketing copy. With more than 95% of home shoppers beginning their search online and many Americans working remotely from home, companies need to actively rethink their existing brand stories. Keys to this new digital kingdom include a connection – basically effectively using SEO. The customer insight that's been gained must be honed and refined to be useful in the present moment. New home marketers have the ability to influence a buyer's decision-making process if we explore taking action in the language and capacity of today's buyers.
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