Search, Click, Sold! - Now is the Time to Embrace Online Home Sales

In the early 2000s, home builders began to discover the benefits of using their website not just as a simple online brochure, but as an active lead generation tool. Now 25 years later, we are at the forefront of a new revolution in the way home builders use their websites to sell. The early adopters of online home sales are already blazing the trail, proving the naysayers wrong along the way.  Many buyers have indicated that they are ready and willing to make large, expensive purchases, including a new home, completely online.  The way that consumers are looking for and shopping for everything, including new homes, is evolving faster than ever, and if you as a builder do not adapt and understand how to connect with your prospective buyers online, you are losing sales to those who do.

However, too many builders remain convinced that buying a home, at least the one they are selling, is too expensive, too complex, and too important of a purchase for someone to buy it on a website.  But is it?


Greg Bray
Greg Bray
President / Blue Tangerine

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Attendees love this Summit!
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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes