Home Builder Digital Marketing Summit

Stop Losing Leads by Assuming All Are Ready to Buy Today: How to Build & Nurture Your Sales Pipeline


Spencer Powell
President / Builder Funnel

If you're treating all leads that enter your sales pipeline equally, you're losing out on a lot of business. The way in which today’s consumers shop and buy has changed dramatically—you can’t assume that just because they’ve inquired about your building or remodeling services that they are ready to buy quickly; and likewise, if they aren’t ready to purchase now, you shouldn’t consider them a lost lead. In this session, learn the four “buckets” leads fall into and how to determine where each belongs, identify the information each type of lead needs to keep moving forward, and discover how to adjust your sales and follow-up strategy to meet them where they are in the buying process. Leave knowing how to close more business today and build your pipeline for the future.

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