Home Builder Digital Marketing Summit
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Angela McKay

VP, Client Experience / Lasso CRM
Angela McKay, Speaker from Lasso CRM

With Lasso CRM for over 12 years and now ECI Software Solutions, Angela is currently responsible for the overall customer experience within the Residential Home Construction division (Lasso, MarkSystems, and LotVue). She works with clients to help them achieve value from the software and by working with all teams internally to ensure that the entire customer journey from initial interest through to purchase and beyond is positive. Additionally, Angela works with industry sales and marketing partners to develop joint education resources for homebuilding professionals. Angela has an extensive marketing background, previously being responsible for marketing at Lasso, where she focused on online strategies for the North American homebuilder market.  She also consults to and helps clients who use Lasso CRM, providing online strategy and email marketing expertise to help homebuilders achieve better results.  In addition to her work at Lasso, Angela is actively involved with NAHB’s Professional Women in Building as the former Communications and Education Chair. Representing PWB, Angela has facilitated leadership sessions and presented on branding and the influence of the female buyer. She was the recipient of the PWB National Member of the Year in 2020.

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